Factors Affecting Customer Loyalty of Bank Syariah Indonesia

This study aims to analyze the factors that influence customer loyalty at Bank Syariah Indonesia. The used five hypotheses and examined relationship between service quality, satisfaction, religiosity, loyalty. quantitative data with descriptive methods. population in this is all customers of samples amounted 158 taken using non-probability sampling techniques. Data analysis was carried out Structural Equation Modeling (SEM) help SmartPLS software. results showed quality has a significant direct on satisfaction. Customer satisfaction also Religiosity cannot moderate influencing research contributes Indonesia developing more effective marketing strategies strengthening relationships customers. provides theoretical contribution by examining Future may consider other variables affect loyalty, such as value perception brand image.